The Senate is set to vote on a bill that would “establish a nonprofit corporation to run a nationally coordinated travel promotion program.”
[Senate Majority Leader Harry] Reid said the corporation “would market the U.S. around the globe as a tourist destination.” Reid told reporters earlier in the week that the bill could create 40,000 new jobs in the U.S. [B.S.--ed.]
Initially the corporation would receive $10 million in federal funding from money collected from travelers under the Electronic System for Travel Authorization (ESTA) system currently being established by the Department of Homeland Secretary. After Fiscal 2010, the corporation would have to raise matching contributions to qualify for additional federal funding.
Radley Balko comments that “this is all because tourism is down, due all the money we’ve spent on post 9-11 efforts to make it more difficult for foreigners to come here.” (Reason piles on, too.) I’m sympathetic to that line of reasoning — want to talk about winning hearts and minds around the world? Then try making it not so much of a hassle to get through our ports of entry. But the numbers just don’t back Balko up. According to a 2008 report (with data up to 2007) from the Department of Commerce, after dropping off sharply post-9/11, foreign tourism began to rebound (not from every country, but a slight upward trend is clear). It wasn’t until after the financial crisis last year that foreign arrivals began to tank year on year, continuing to post steep declines in the first part of this year.
The fact is, regardless of the effectiveness of U.S. border security policies, the downturn in tourism is primarily due to the current economic contraction, not post-9/11 security procedures.
Now, whether it’s helpful for the government to get involved in the tourism marketing business is something else altogether. But I guess with all the work the administration has done to discourage U.S. companies to bring tourist dollars to places like Vegas, it might as well make up the balance by bringing in some foreigners.